Our Founders and Executive Team

Kendall B. Bullock

Co-Founder and President

Kendall Bullock is the co-founder and president of KidsAlfresco™, an organization dedicated to inspiring children and young adults to lead active, curious, and environmentally responsible lives. A lifelong champion of the environment and avid outdoor enthusiast, Kendall considers herself one of Mother Earth’s biggest fans. Rain or shine, she feels most grounded and inspired outdoors, where she believes meaningful thinking, learning, and connection begin.

Kendall is driven by the belief that when young people pursue an active and inquisitive life outside, they build not only personal well-being but also a lifelong respect for the natural world. Her deep devotion to environmental stewardship has shaped the way she understands the human–environment relationship and prepared her for a life of purposeful engagement. She maintains that it is time to collectively recognize humanity’s role in widespread environmental imbalance and respond with intention, accountability, and action. This conviction fuels her commitment to creating meaningful, lasting change.

As president of KidsAlfresco, Kendall oversees communications, public relations, and outdoor engagement initiatives. A core part of her role involves identifying what she calls “change opportunities” within communities—pinpointing where education, resources, and collaboration can generate the greatest impact. She works closely with like-minded organizations and mobilizes a growing network of youth volunteers to translate sustainability goals into tangible outcomes.

Kendall is a senior at the University of Florida majoring in Sustainability Studies, with a minor in Business Administration and a certificate in Geospatial Information Analysis. During her time at UF, she has taken on multiple leadership roles that bridge sustainability, business, and community impact. She serves as the Vice President of Community Service & Sustainability for Florida Women in Business (FWIB), a professional development organization empowering college women in business-related fields. In this role, Kendall mobilizes community service and sustainability initiatives for over 200 active members, fostering personal and professional development through real-world applications of corporate social responsibility and ESG principles.

Academically, Kendall’s interests focus on climate change impacts, environmental and resource economics, and ESG-driven solutions. Leveraging her GIS expertise, she has conducted research projects analyzing the impacts of urbanization on gopher tortoise habitat suitability in both Pinellas County and Alachua County, using data-driven insights to better understand the ecological consequences of human land use change. She is also a member of the Kappa Delta sorority and remains actively engaged in leadership and service initiatives across campus.

A personal philosophy that Kendall lives by also serves as the mission statement for KidsAlfresco: Step Outside and Change the World. She describes it as “six powerful words that keep us focused on our goals.” To Kendall, KidsAlfresco is a real-life story of challenge and change—led by children and young adults everywhere—learning that meaningful impact begins the moment they step outside.

Mason B. Bullock

Co-Founder and Chief Executive Officer

Mason is the co-founder of Kids Alfresco™ and serves as the organization’s chief executive officer.  Like most kids, Mason always enjoyed the untethered freedom, fresh air, fun and games of the great outdoors. However, when it comes to environmental issues and the future of the planet, he is all business. Mason will be the first to tell you he also enjoys the pure entertainment value of computers and does not dismiss the far-reaching educational benefits technology delivers. However, at an early age, Mason became acutely aware and openly agitated as many of his backyard buddies slowly became outdoor deprived as their outside green time turned into too much indoor screen time

Mason’s primary responsibilities include leading the organization’s day to day activities and future growth through strong social objectives. “We are committed to creating positive changes in society through people, initiatives and products”, Mason passionately states. “Today’s impactful and disruptive organizations are not concerned with age, experience or traditional methods of getting things done; rather it’s their optimism, energy, unbridled creativity and unwavering belief that their actions can shape outcomes in new and meaningful ways - that's the Kids Alfresco way”.

 Mason is also responsible for the organization’s marketing, messaging, technology and digital platforms including the development and growth of the organization’s e commerce platform Life Alfresco™ bringing an assortment of innovative, outdoor-inspired products to market. He is a founding member of Earth Posse™, a member-based organization that serves as a collective of youth at the ready when duty calls. Mason continues, “There is a transformational balance and many far-reaching benefits when individuals and organizations understand that societal progress, technological advancements and the creation of useful products does not require unchecked pollution and a total disregard for the environment”.

Mason is a senior at the University of Florida majoring in English with a minor in German. Looking back, there were many memorable moments throughout his high school years at East Lake High School. Mason was named 2020 A.P. Student of the Year in European Studies, 2020 A.P. Student of the Year in German, received a perfect score on his ACT reading exam and finished in the top ten of his senior graduating class. He served as vice president of the German Club, selected to represent the school’s Academic Team and a member of the National Honor Society. Previous accomplishments included A.P. World Geography Student of the Year in 2018 and A.P. Human Geography’s Student of the Year in 2017. He has a genuine fascination with foreign countries, diverse populations of the world and international governments.

Mason is involved with extracurricular activities and recipient of many academic as well as community awards and accolades over the years. In 2019 he received recognition from the President’s Environmental Youth Award program and the United States Environmental Protection Agency, his organization KidsAlfresco was recipient of Adoption Group of the Year by Keep Pinellas Beautiful, an affiliate of Keep America Beautiful, for their dedicated service and support to inspire and educate people to take action to improve and beautify the community environment. As a student at Dunedin Highlander Center for Gifted Studies, Mason was selected to be a member of the school’s Odyssey of the Mind (OM) team and earned a trip to compete in the World Finals at Michigan State University. Approximately 800 teams from around the globe compete in the Odyssey of the Mind World Finals. The competition emphasizes creativity and teamwork and is the largest international creative problem-solving competition in the world. He was a finalist for the state of Florida’s National History Day (NHD). NHD is a year-long academic program focused on historical research, interpretation and creative expression for 6th- to 12th-grade students. Mason plays the euphonium and guitar and was a member in the nationally- acclaimed Dunedin Scottish Highlander Band.

James M. Bullock

Co-Founder and Chief Strategy Officer

Jim is a co-founder of Kids Alfresco and serves as the organization's chief strategy officer. He assists senior leadership with developing, communicating, executing and sustaining strategic initiatives. Jim brings a wealth of professional qualities to Kids Alfresco encompassing 30 years of direct sales, marketing and general management experience in dynamic business-to-business and business-to-consumer environments. A respected authority and innovator in the hospitality and sports industries, his responsibilities for Kids Alfresco are unique in scope.  He believes that truly exceptional companies like Kids Alfresco are built with ingenuity and passion, not just capital as this makes for not only a great business, but also a rewarding enterprise. “Looking ahead, I see Kids Alfresco™ as a formidable game-changing disruption enterprise that is eco-centered, employs many people, deploys many volunteers and carries a loud message of personal environmental responsibility that echoes across the land”.

Jim describes Kids Alfresco as a worldwide wake up call for change. Real change that is triggering a chain reaction, or perhaps better said, a change reaction; a series of events which each influences the next and becomes self-sustaining. Jim says, “As a parent of four remarkable children and a business professional that has traveled internationally, I have gained respect for the intricacies as well as a genuine concern over the fragility between the children we crown our future and the planet we call our home”. Jim continues, “I am truly inspired by these ambitious children and young adults and their desire to do something big, really big. These are not just teenagers, they are the trailblazers we so desperately desire to solve today’s global challenges. This pledge to repair our young and the planet is a promise that we all need to keep for ourselves and future generations beginning right now. Kids Alfresco is the right organization, in the right place and at the right time to accomplish the incredible”.