Our Founders and Executive Team

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“Today’s impactful and disruptive organizations are not concerned with age, experience or traditional methods of getting things done; rather it’s their optimism, energy, unbridled creativity and unwavering belief that their actions can shape outcomes in new and meaningful ways - that's the

Kids Alfresco way”.

Mason B. Bullock

Co-Founder and Chief Executive Officer

Mason is the co-founder of Kids Alfresco™ and serves as the organization’s chief executive officer.  Like most kids, Mason enjoys the untethered freedom, fresh air, fun and games of the great outdoors. However, when it comes to environmental issues and the future of the planet, he is all business. Mason will be the first to tell you he also enjoys the pure entertainment value of computers and does not dismiss the far-reaching educational benefits technology delivers. However, at an early age, Mason became acutely aware and openly agitated as many of his backyard buddies slowly became outdoor deprived as their outside green time turned into too much indoor screen time

Mason’s primary responsibilities include leading the organization’s day to day activities and future growth through strong social objectives. ”We are committed to creating positive changes in society through people, initiatives and products”, Mason passionately states. “Today’s impactful and disruptive organizations are not concerned with age, experience or traditional methods of getting things done; rather it’s their optimism, energy, unbridled creativity and unwavering belief that their actions can shape outcomes in new and meaningful ways - that's the Kids Alfresco way”.

 Mason is also responsible for the organization’s marketing, messaging, technology and digital platforms including the development and growth of the organization’s e commerce platform Life Alfresco™ bringing an assortment of innovative, outdoor-inspired products to market. He is a founding member of Earth Posse™, a member-based organization that serves as a collective of youth at the ready when duty calls. Mason continues, “There is a transformational balance and many far-reaching benefits when individuals and organizations understand that societal progress, technological advancements and the creation of useful products does not require unchecked pollution and a total disregard for the environment”.

Mason is a student at East Lake High School in Florida, a member of the school’s Robotics club, attends Advanced Placement classes and carries a GPA of 4.4. His favorite classes are A.P. Human Geography and German language studies. Mason was named A.P. Human Geography’s Student of the Year in 2017. He has a genuine fascination with foreign countries, diverse populations of the world and international governments. Mason embraces responsible technology advancements, he is an advocate for alternative energy solutions and hopes to be the first student in his school to own a Tesla but recognizes he needs to save a lot more money.

Mason is involved with extracurricular activities and recipient of many academic awards and accolades over the years. As a student at Dunedin Highlander Center for Gifted Studies, Mason was selected to be a member of the school’s Odyssey of the Mind (OM) team and earned a trip to compete in the World Finals at Michigan State University. Approximately 800 teams from around the globe compete in the Odyssey of the Mind World Finals. The competition emphasizes creativity and teamwork and is the largest international creative problem-solving competition in the world. He was a finalist for the state of Florida’s National History Day (NHD). NHD is a year-long academic program focused on historical research, interpretation and creative expression for 6th- to 12th-grade students. Mason plays the euphonium and guitar and was a member in the nationally- acclaimed Dunedin Scottish Highlander Band.

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Mason and friend at the age of 10 proudly pose for a picture after a successful reclamation project at Brooker Creek Preserve in Tarpon Springs, Florida. Mason says “I’ve learned over the years that you’re never too young and it’s never too late to start something and get involved; you simply have to decide to do it and jump in - just make sure you’re slightly taller than your pitch fork!”


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…Step Outside and Change the world… these powerful six words keep us focused on our mission.”

Kendall B. Bullock

Co-Founder and President

Kendall Bullock is a co-founder of Kids Alfresco™ and serves as the organization’s president. A life-long champion of the environment and an active, outdoor enthusiast, Kendall considers herself one of Mother Earth’s biggest fans. Rain or shine, Kendall is happiest and does her best thinking when she is outside. Whether she’s taking on today’s most important challenges in our communities or simply reading a good book under a shady tree, Kendall believes that kids and young adults that pursue an active, responsible and inquisitive life outdoors pave a path to personal health and a lifetime of positive environmental interactions.

Kendall’s primary responsibilities include communications, public relations and outdoor engagement. One of her core functions is identifying what she calls “change” opportunities within the community, across the country and around the world. She determines what resources will be required and collaborates with other like-minded organizations and deploys a growing number of youth volunteers to fulfill the mission. Kendall is Host of Faces of Change, a web-based show highlighting individuals and organizations that are making a difference. She is also a founding member of Earth Posse™, a member-based organization that serves as a collective of youth at the ready when duty calls.

Kendall is a student at East Lake Middle School Academy of Engineering in Florida, a member of the school’s S.T.E.A.M. club and National Junior Honor Society, a straight A student and participates in after school competitive cheerleading. Her favorite class is P.E and she really loves to write. When asked what her most favorite piece she has ever written, without hesitation, Kendall responds, “It is more of a message and it’s only six words long: Step Outside and Change the World”.  Which just so happens to be the mission statement and mantra for Kids Alfresco™. Kendall continues, “Kids Alfresco is a real life story of challenge and change starring kids everywhere just like me with many, many more pages yet to be penned. These powerful six words keep us focused on our mission”.

Kendall is a recipient of many awards and accolades for her commitment to community and academics including the Pinellas County PRIDE Award for writing. PRIDE (Program to Recognize Initiative and Distinction in Education) recognizes students who excel in math, science, social studies, writing and world languages. Recipient of the National PTA Reflections Award of Excellence for film production “The World Would Be a Better Place If….”.  PTA Reflections is a nationally acclaimed student recognition program to encourage artistic creativity in the classroom and at home. Recipient of the Greater Palm Harbor Area Chamber of Commerce annual student award for Leadership, Citizenship, Responsibility & Cooperative Spirit in School and Community.

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Kendall refers to this as the Kids Alfresco ‘Tower of Empowerment’ and in many ways personifies Kids Alfresco. Kendall says, “I find daily encouragement and confidence in our Tower of Empowerment. Words can be powerful, inspiring and stir the desire for action, so Carpe Diem kids and Step Outside and Change the World!”


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“I am truly inspired by these ambitious children and young adults and their desire to do something big, really big. These are not just teenagers, they are the trail blazers we so desperately desire to solve today’s global challenges.”

James M. Bullock

Co-Founder and Chief Strategy Officer

Jim is a co-founder of Kids Alfresco and serves as the organization's chief strategy officer. He assists senior leadership with developing, communicating, executing and sustaining strategic initiatives. Jim brings a wealth of professional qualities to Kids Alfresco encompassing 30 years of direct sales, marketing and general management experience in dynamic business-to-business and business-to-consumer environments. A respected authority and innovator in the hospitality and sports industries, his responsibilities for Kids Alfresco are unique in scope.  He believes that truly exceptional companies like Kids Alfresco are built with ingenuity and passion, not just capital as this makes for not only a great business, but also a rewarding enterprise. “Looking ahead, I see Kids Alfresco™ as a formidable game-changing disruption enterprise that is eco-centered, employs many people, deploys many volunteers and carries a loud message of personal environmental responsibility that echoes across the land”.

Jim describes Kids Alfresco as a worldwide wake up call for change. Real change that is triggering a chain reaction, or perhaps better said, a change reaction; a series of events which each influences the next and becomes self-sustaining. Jim says, “As a parent of four remarkable children and a business professional that has traveled internationally, I have gained respect for the intricacies as well as a genuine concern over the fragility between the children we crown our future and the planet we call our home”. Jim continues, “I am truly inspired by these ambitious children and young adults and their desire to do something big, really big. These are not just teenagers, they are the trailblazers we so desperately desire to solve today’s global challenges. This pledge to repair our young and the planet is a promise that we all need to keep for ourselves and future generations beginning right now. Kids Alfresco is the right organization, in the right place and at the right time to accomplish the incredible”.

 Everyone experiences life - altering moments; those profound personal turning points that become so indelibly engraved upon their human psyche never to be erased. Well, for Jim, one such event was his trip to Ecuador and his experiences in the Amazonian rain forest and Galapagos Islands. During his trek, Jim spent time with the Cofans, the oldest surviving indigenous cultures of the Amazonian rain forest and explored the Galapagos, a small archipelago of islands belonging to Ecuador with its unique wildlife that served as the foundation for Charles Darwin’s Theory of Natural Selection.  “My experience in the Amazonian rain forest and the Galapagos Islands helped me to contextualize my personal responsibilities and recognize opportunities within the world. As a proud father and someone who has been fortunate enough to travel to some very special places, I have witnessed first-hand the miracle of human life entering this world and how wondrously this world can advance given the right conditions”.

Everyone experiences life - altering moments; those profound personal turning points that become so indelibly engraved upon their human psyche never to be erased. Well, for Jim, one such event was his trip to Ecuador and his experiences in the Amazonian rain forest and Galapagos Islands. During his trek, Jim spent time with the Cofans, the oldest surviving indigenous cultures of the Amazonian rain forest and explored the Galapagos, a small archipelago of islands belonging to Ecuador with its unique wildlife that served as the foundation for Charles Darwin’s Theory of Natural Selection. “My experience in the Amazonian rain forest and the Galapagos Islands helped me to contextualize my personal responsibilities and recognize opportunities within the world. As a proud father and someone who has been fortunate enough to travel to some very special places, I have witnessed first-hand the miracle of human life entering this world and how wondrously this world can advance given the right conditions”.


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